The Ropery is an exclusive development of nine A-rated 3 and 4 bedroom townhouses on South Lotts Road in the heart of Dublin 4. Built on the site of a former rope factory it offered buyers a rare opportunity to live in brand new and architecturally designed city home in one of Dublin’s most desirable neighbourhoods.
We launched the development in November 2018 and the Docklands branch team had a strong local presence which allowed them to fully invest in the sale. All nine units were successfully sold at their asking prices over a resilient 9-months.
Asking price started from a bullish €730,000 so we devised a comprehensive marketing strategy to sell all units. Our marketing included:
- Development of a branded website.
- Professional photography and colour brochures.
- Virtual reality walk-through tours.
- Matching email to pre-qualified buyers on our database.
- Bidding managed by our online platform.
- Digital advertising on MyHome & Daft.ie.
- Extensive social media marketing.
- We secured editorial coverage in the Irish Times (front cover pdf available below for your information), Irish Independent, Sunday Business Post and the Sunday Times.
We sold all nine townhouses at asking price within 9 months resulting in a very satisfactory result for the developer and nine happy new homeowners.
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